Resubmitting Rejected Apps


Rejections are something that nobody looks forward to, but fortunately, Apple rejections are often easy to fix. With Apple’s recent changes to their iTunes Connect interface, resubmitting your app for review after a rejection can be quick and painless.


Who must resubmit my app for me, is this something I can do myself?

This depends on the rejection. If the issue requires a full rebuild of the app (like for audio background play rejections, issues with the app icon/splash loading screen, etc.) then we’ll need to take care of it for you. However, most rejections don’t require a rebuild. If you control the content, then most likely you can handle it on your end. Examples would be rejections based on tab content, app design, and metadata (app name, description, rating, keywords, screenshots, etc.).

Resubmitting an App

Before doing anything, make sure you completely understand the rejection. Log into iTunes Connect and click My Apps. Locate the rejected app and click it to go to the listing.


You’ll be taken to a screen with the full rejection message, like below. Read it over, and pay close attention to EACH rejection reason. If there’s more than one, you’ll need to go through them one-by-one and verify you’ve fixed them before resubmitting.

NOTE: Keep in mind, if you’re ever unclear on how to resolve your rejection, or are unable to do so on your own, it’s crucial that you email us for help. In many situations (like reason 2.16 below) the app will need to be rebuilt on our end.


Once you fix the issues indicated, either in the app itself or in the app’s listing in Connect, you’ll be ready to resubmit. Return to the app listing page from the first screenshot. On the right-hand side, click Submit for Review.


On the next page:

  1. Select. “No” for Content Rights.
  2. Select “Yes” for Advertising Identifier.
  3. Check the box for “Attribute this app installation to a previously served advertisement.” Leave the other two options unchecked.
  4. Check the agreement box under Limit Ad Tracking setting in iOS.
  5. Click the Submit button at the top right to resubmit!


When your resubmission goes through, your app will automatically switch back to “Waiting for Review.”

If your app was rejected, it will re-enter Apple’s queue for review. If your app was metadata rejected, it holds its place in line, and will generally re-enter review within a couple of days.

Have questions or need assistance? Send an email or open a support ticket and we’ll help you take the appropriate steps.